Sales Officers

Federation of Uganda Football Associations (FUFA)

Kampala, Central Region
Permanent
Full-time

12 hours ago

BackgroundThe Federation of Uganda Football Associations (FUFA), a leader in Uganda's sports industry and an Equal Opportunity Employer, is pleased to announce twenty-two (22) career opportunities.As part of our strategic mission to elevate Ugandan football to unprecedented standards, we are seeking highly qualified professionals to join our dynamic team. These roles offer a unique opportunity to contribute to the strategic growth and professional expansion of the sport nationwide.SummaryThe Sales Officer is tasked with driving advertising and media revenue across FUFA's broadcast and digital platforms by converting available media inventory into structured, sellable opportunities.This role is pivotal in ensuring FUFA Media Services-spanning TV, Radio, and Digital-delivers consistent commercial growth through strategic advertising, branded content, and integrated media partnerships.Key responsibilitiesMedia revenue generation

Sell advertising inventory across FUFA TV, FUFA Radio, and digital platforms
Drive revenue from spot sales, sponsorships, and media integrations
Deliver assigned media sales targets

Inventory packaging & monetisation

Package media inventory into clear, sellable offerings (pre-match, halftime, post-match, features, etc.)
Develop rate cards and media sales packages aligned to programming
Identify opportunities for branded content and sponsorship integration

Agency & client relationships

Build and maintain relationships with media agencies, advertisers, and direct clients
Position FUFA media platforms as credible and valuable advertising channels
Engage regularly with buyers to drive consistent demand

Content & programming alignment

Work closely with FMS (TV, Radio, Digital) teams to align sales opportunities with programming schedules
Ensure commercial integration fits naturally within content
Stay informed on upcoming fixtures, shows, and content plans

Pipeline & performance tracking

Maintain a structured media sales pipeline
Track bookings, revenue performance, and advertiser activity
Provide regular updates on sales performance and market feedback

Qualifications & experience

Bachelor's degree in Marketing, Media, Business Administration, or related field
CIM qualification (Certificate or Diploma) is an added advantage
3-5 years' experience in media sales, advertising, or broadcast sales
Experience working with media agencies and advertisers is highly desirable
Understanding of media planning, buying, and audience dynamics

Personal attributes

Strong commercial drive and sales discipline
Good understanding of media and audience behaviour
Relationship-oriented with strong networking ability
Confident communicator and presenter
Structured and organised in managing pipeline and bookings
Adaptable and responsive to fast-changing media environments
Results-focused and accountable

Applying InstructionsSubmit your CV, cover letter and 3 professional references to vacancy@fufa.co.ug

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