Branding and Communications Officer

• Ensure consistent application of ASA Microfinance Uganda Ltd's brand guidelines across all communication platforms and materials.
• Develop branding and visibility materials in line with the institution's social performance and sustainability objectives.
• Safeguard the corporate brand by ensuring ethical, responsible, and inclusive communication practices.

• Translate social performance, sustainability, and impact data into clear, engaging communication materials.
• Support the development of sustainability reports, social performance reports, and impact stories.
• Document and communicate customer success stories, community outreach initiatives, and CSR activities.

• Develop and disseminate internal communication materials that promote staff awareness of social performance, customer protection, and sustainability initiatives.
• Prepare newsletters, briefs, presentations, speeches, and reports related to social performance and sustainability.
• Support communication with regulators, partners, investors, donors, and industry stakeholders.

• Coordinate communication with media houses and external partners on sustainability and social impact matters.
• Support organization of events, campaigns, and stakeholder engagements related to financial inclusion, customer protection, and sustainability.
• Assist in managing the institution's public image in line with its social mission.

• Manage and update content on the institution's website and social media platforms with a focus on social impact and responsible finance.
• Create engaging content (written, visual, and basic multimedia) aligned with ASA's brand and sustainability priorities.
• Monitor digital engagement and prepare performance and visibility reports.

• Track branding and communication activities related to social performance and sustainability.
• Maintain records and archives of communication materials, media coverage, and impact stories.
• Ensure communication materials comply with regulatory, ethical, and institutional standards.

• Consistency and quality of branding aligned to social performance principles
• Effectiveness of sustainability and impact communication
• Stakeholder engagement and visibility of social initiatives
• Timely delivery of communication materials and reports

• Bachelor's degree in Mass Communication, Public Relations, Journalism, Development Studies, Marketing, or a related field.
• At least 2-4 years' relevant experience in branding, communications, sustainability, or social impact communication.
• Experience in microfinance, financial services, NGOs, or development organizations is an added advantage.

• Excellent writing, editing, and verbal communication skills.
• Strong understanding of branding, corporate communications, and social performance principles.
• Ability to translate technical or impact data into compelling stories.
• Digital communication and social media management skills.
• Basic graphic design skills (Canva, Adobe tools) are an added advantage.
• Strong organizational and stakeholder engagement skills.

• Passion for financial inclusion and social impact.
• High ethical standards and attention to detail.
• Proactive, creative, and results-oriented.
• Ability to work independently and collaboratively across departments.
• Ability to work under pressure and meet deadlines.

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