Sales and Marketing Manager

• Lead the development and execution of annual and seasonal sales plans to achieve agreed revenue and margin targets
• Drive sales performance across all channels, ensuring clear targets, performance tracking, and accountability at Territory Sales Officer (TSO) level
• Ensure disciplined pricing and margin management across channels, balancing competitiveness with financial sustainability
• Identify and unlock new market opportunities, particularly in underserved districts and farmer segments
• Strengthen dealer relationships while expanding alternative last-mile channels to grow overall market share
• Maintain high-level relationships with Key Accounts and Regional Distributors and conduct quarterly business reviews to align their purchase targets with BSBE's growth goals

• Design, pilot, and scale diversified distribution channels beyond traditional agro-dealers, including agent-based and direct-to-farmer models where commercially viable
• Lead structured pilots to test bundled input and advisory models, ensuring clear performance metrics and financial viability assessments
• Collaborate with BRAC NGO and microfinance entities to leverage shared networks, reduce customer acquisition costs, and expand last-mile reach
• Establish clear unit economics, contribution margins, and scalability criteria for emerging channels to inform scale-up decisions

• Develop and implement a comprehensive marketing and communication strategy aligned with revenue targets
• Strengthen farmer awareness, trust, and demand through demonstrations, field days, and targeted engagement
• Ensure BSBE branding is dominant at the “last mile”-managing shop branding, signage, and point-of-sale materials at agro-dealer shops
• Introduce structured customer satisfaction measurement and feedback systems to inform product and service improvements

• Align sales forecasting with production planning to minimize stock-outs and excess inventory
• Ensure accurate and timely sales reporting, including product mix, regional performance, conversion rates, distributor health, and stock velocity
• Manage the end-to-end sales cycle in the Odoo ERP and ensure 100% data accuracy in order processing, invoicing, and inventory deduction
• Provide data-driven insights to the General Manager to inform pricing, product strategy, new variety introductions, and distribution decisions, including:

• Active monitoring of the competitive landscape to identify market signals (e.g., competitor price shifts, gaps in the market, emerging diseases)
• Analysis of farmer preferences to determine which seed varieties should be added or retired

• Move beyond supervision to active coaching through regular “ride-alongs” with Territory Sales Officers (TSOs)
• Demonstrate sales techniques, objection handling, and relationship building in the field
• Set clear, ambitious individual targets for the sales team
• Foster a culture of accountability and healthy competition through incentive structures and performance scorecards
• Identify skills gaps within the sales team and organize training on product knowledge, negotiation skills, and digital tool usage

• Ensure the safety of team members from harm, abuse, neglect, harassment, and exploitation
• Establish a safeguarding culture across all levels by implementing BRAC International's Safeguarding Policy
• Promote and endorse safeguarding principles among team members
• Act as a key source of support, guidance, and expertise on safeguarding
• Ensure team members are trained, supported, and have access to safeguarding resources
• Follow safeguarding reporting procedures and encourage reporting of incidents

• Ability to identify market trends/signals and translate them into actionable strategies
• Deep understanding of dealer economics (margins, stock turns, ROI)
• Strong leadership and interpersonal skills to manage a dispersed field team
• Proficiency in data analysis tools (Excel/Odoo) for forecasting and performance tracking
• Practical experience in organizing field activations and managing vendors
• Working knowledge of CRM/ERP systems (e.g., Odoo) with strong attention to detail

• Minimum 5 years of commercial experience in Agricultural Inputs, FMCG, or Seed Sector, with at least 2 years in a management or supervisory role
• Proven track record in Distribution Management, especially managing indirect channels (dealers/distributors)
• Experience in Brand Management, including planning and executing marketing campaigns (BTL/ATL)
• Demonstrated experience in People Management and building high-performing sales teams

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